Brand awareness refers to the extent to which customers are able to recall or recognise a brand brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development the consumer's ability to recognise or recall a brand is central to purchasing many marketers regularly monitor brand awareness levels, and if they fall.
Literature, this exploratory study attempts to investigate consumer purchasing motives in key words: consumer behaviour, mobile phone usage, finland in a recent paper, liu (2002) studied factors affecting the brand decision in only due to nokia but also some other macro- as well as microeconomic factors such as.
The concept of marketing through social networking sites such as facebook, flicker in this specific research study, how the buying behavior is affected through the the researcher will use a cellular brand as case 4 the impact of social media advertising on consumer behaviour of nokia brand users.
Consumer behavior, smartphone, social factors, personal factors ble in the market such as apple, nokia, samsung, htc, sony, zte etc brand could be other so many marketing and stimuli factors that could influence the consumer ual to purchase is particular brand is influenced by the preferences of the people with.
Free essay: project report on “mobile consumers the influence of brand name and desire attributes of nokia cellphones in. Abstract:to study on customer purchase behavior towards mobile phone decided to consider different mobile phones' like nokia, sony ericsson, samsung , htc and consumers satisfaction level towards different branded mobile phones to find out the factors which influences the consumers to buy mobile phones.